Focus Group Audio Example

Last week I posted a little background information about setting up focus groups and just how helpful they can be. Well, today, I thought I would go ahead and post an edited bit of audio from the focus group I conducted. I recorded the entire interview and discussion, which was really helpful to me personally, but I have provided a small sample here showing just how helpful it can be.

It was amazing to get feedback, and even more exciting to realize that someone could actually be interested in my writing. The whole process turned out to be incredibly motivating.

Feedback Via Focus Groups

Image by Nebraska Library Commission via Flickr

Aside from my own immediate family, aka my younger sister, my eyes have been the only set that have glanced at the pages of my novel thus far. As it turns out, this fact has proven to be both good and bad. For one, since it is my first book, I haven't had to deal with the dreaded negative feedback that so often compels writers to cease writing. One the other hand however, I haven't had a chance to hear any feedback at all. Not positive encouraging feedback, or even helpful hints that could make my novel better.

So, with an anxious mind and a heavy heart, I set out to remedy those issues by setting up a focus group. The concept of a focus group is a pretty simple one, and it really can be set up in a variety of ways. the route
I chose to take involved a round-table gathering of sorts with a small group of individuals I felt would be a part of my target market. The results, or the conversation, that evolved from this meeting will be posted a little later on this week, but I have to tell you it was extremely helpful. Not only did I find myself surrounded by a group of people who were actually interested in reading my book, but I also discovered several aspects of my story that needed just a little more explanation.

To organize your own focus group, here are a few possible ideas/ guidelines you could follow:

1. Choose a format.
Will you be present? Will you give them a copy of your manuscript in advance? Will you all meet formally or will your focus group involve a questionnaire given online? After you answer these questions you should be ready for number two.

2. Choose/Gather your participants.
At this point you should consider the type of individuals you will involve in your group, as well as how you will reach them. This can involve anything from calling local book clubs to flacing fliers in book stores and libraries. Your methods are up to you, but if you choose to utilize a lier as advertisement for your event, be sure to include contact information for yourself as well as the qualifications you've decided upon based on your target market.

3. Create your materials.
Next you will need to create or gather the materials you will need to conduct your focus group. If you plan to give each member a copy of your manuscript you will need to provide copies. Also, I highly reccommend a timeline or series of questions created in advance to help facilitate the event and keep it moving smoothly and efficiently. For my event, I planned to read portions of my manuscript  aloud and let the group discussion evolve from there. I also had a series of questions to ask participants on hand in case the discussion got off topic (as is very possible when dealing with younger individuals and even adults).

4. Set up meeting time.
After finding all of the indivduals that are willing and able to take part in your focus group, I suggest finding a common time that works for them all. This demonstrates the importance of maintaining a file of participants and their contact information. Incentives for participation may also be utilized if you are having trouble gathering participants.

5. Conduct your focus group (record the event).
This is the easy, and by far, most exhilarating part of the whole process. On the day and time you've chosen to meet, get right down to business. An introduction is definitely a good idea, but keep it short. Also allow for a short icebreaker at the beginning to get participants comfortable with one another. I also HIGHLY recommend that you record the event in some way. Options for recording include simply taking notes, or even using and audio or video recorder. No matter the method you choose, make sure you have the permission of your participants, and if the participants are minors, you need the permission of their parents.

6. Compile your data/ make adjustments to your work as you see fit.
After the event, give yourself a day or two to digest all that you've learned before making any changes to your work. After this buffer period has ended, examine your recordings or notes and highlight or take note of the pertinent responses and advice. Remember, even if you don't agree with someone's opinion, you should serioulsy consider what they've said. Afterall, this sampling of individuals is representing the greater population of individuals who will or won't choose to read your book.

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Voice Recognition Dictation Software: Changing the Way People Think About Writing

I spent six hours yesterday talking to my computer, and no, there weren’t any humans on the other end of the conversation. It was just me, myself, and the silver box of wires and chips otherwise known as my laptop. For hours. You see, I was trying something new that had been suggested to me by an eager freshman majoring in Creative Writing. She swore it would change the way I thought about writing, and in a way she was right. When she suggested that I try out voice recognition dictation software  she, no doubt, thought I would love it as much as she does. Sadly, she was mistaken. My experience with dictation software did, in fact, change the way I think about writing, but not in the way she imagined.

Digital dictation software  can be purchased almost anywhere, and several trial offers   are also available online for most brands . After installation, the concept of using it is simple enough. Opening the program accesses a microphone and opens a text editing program similar to Word on your computer screen. After that, it’s as easy as having a conversation with a friend, or so most dictation software marketing departments would have you think.

In reality, however, the technology is just not there yet.

“Years ago I tried dictating short stories and then transcribing them and they just failed,” said Wendell Mayo , acclaimed short-story author and current professor of fiction writing at Bowling Green State University.

Most writers who have found this type of software to be less then helpful point to one of two reasons. The first of these involves the extraordinary amount of time they require.

“It seems that [dictation software] might be useful for many fields, but not necessarily the writing of novels. Speed in composition is not the primary value,” said Lawrence Coates , Associate Chair and Graduate Coordinator for Bowling Green State University’s Department of English.

When authors attempt to utilize this particular type of software, they often become bogged down by technological errors and misunderstandings. The time it takes to rectify these errors can interrupt the creative process of even the most experienced writers, and while the errors can be small and seemingly insignificant, the vast number of times the user is required to stop and fix said errors waste valuable time while interrupting the flow of thoughts.

“I can type as fast as I think, and I like seeing the shape of words on the page,” adds Coates.

This time consuming element is only compounded by the second reason cited most for writer’s avoidance of digital speech recognition devices, and it involves the common desire, so eloquently described by Coates, to see the shape of words as they appear alongside thought.

It is the desire to see these words appear on the page as they are thought of that makes dictation devices so difficult to use for most writers. For example, with the personal experience I mentioned yesterday; time consuming corrections really set my progress back. The first sentence I dictated to the computer was supposed to be, “As she approached and tapped the obviously forlorn gentlemen on the shoulder, she was startled that he turned to look in her eyes,” but the computer felt compelled to report that, “She a sheet acts that the league and tapped the piously forlorn gentlemen on thrush older, she was startled that he turned tulip in her eyes.” By the time I deciphered all of that, I had completely lost my train of thought.

No matter the reason, whether it is hesitance to avoid dictation due to time constraints or a passion for the familiar, one thing is generally true, and is best summed up by Mayo,

“I have a unique relationship to paper and pen that is just part of my process.”

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Brainstorm, Brainstorm, Brainstorm

Now that you analyzed yourself to the point of no return, you’ve hopefully come up with an general idea for what you would like to write. Let’s say you’ve decided to write a romance novel about a former zoo-keeper who must find a way to rescue her favorite monkey from captivity. You’ve found a way to combine some of your interests, and now all you need is to develop your storyline. Some Brainstorming methods I have come across that have worked for me include:

1. Free writing.
I know we’ve all been forced to use this method in some form or another since we started grade school, but there is a reason for that—it works. Just sit down, start writing and don’t stop. Even if the bulk of what you’ve written is completely nonsensical, I can guarantee that there will be some nugget of genius tucked within the gibberish that you will be able to use. It might even be the once sentence that inspires you to write an entire chapter.

2. Journal.
If you already keep a journal , look through what you’ve already written. Is there a particular passage you find funny, interesting, saddening, maddening? Is it something you can elaborate on or create a story around? It can be an amazing catharsis to write about key moments in your life and analyze them. What would happen if you’d said something different? What if you’d have been sick that day and missed the experience entirely. These real-life adventures can make for even better stories, and best of all, you can alter them any way you want to. Give your arch-enemies their comeuppances or crown yourself homecoming queen; the decisions are all yours to make!

If you don’t journal, I really suggest you start. If writing is something that interests you, journaling is an excellent way to practice. Besides, looking back at old entries can be entertaining, enlightening, and really helpful when want to flesh out a character in your novel.

3. Observe and Record.
This method really works for me, but I think it mostly has to do with the fact that I am an incurable daydreamer. Every little thing sets me off. Whether it’s a broken doorknob in a university classroom or a person with a casted leg walking down the hall, I often find myself crafting stories about them. What if a student crept in and slept overnight in the classroom with the broken knob? Would they be able to make it through the night without being discovered? Why are they there in the first place? Before I know it, I have an entire storyline floating around in my head, and if you simply teach yourself to be observant this could really work for you too!

Just as easily as I get these ideas, however, they can disappear. So, for creativities sake, I carry around a spare notebook and write these ideas down when I get the chance. Sometimes I look back at them and realize they are utterly ridiculous, but every once in a while a good one will stick.

Just remember, jotting down a funny story or scene that you’ve witnessed or summarizing a conversation you’ve overheard or were part of takes all of five minutes and can become infinitely useful in the long-run.

Go ahead! Get out there and try one or more of these out and let me know how it works for you! Also, be sure to let us know of any other methods you find useful!